• May 17, 2008
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P.R.I.S.M. Project News

Analyzing Preliminary P.R.I.S.M. Data

OMD, Clorox execs offer preview of P.R.I.S.M. data

P&G's Lafley: 'P.R.I.S.M. Will Transform'

Insights unlocked by the Pioneering Research for an In-Store Metric project will "transform" P&G's understanding of in-store communication, according to ceo A.G. Lafley.
  • P.R.I.S.M.'s Promise Approaching Reality
  • P.R.I.S.M. Panel Discussion Video
  • P.R.I.S.M. Update: Phase II Begins
  • Nielsen Becomes the Standards Bearer
  • P.R.I.S.M. Update: Nielsen Named as Syndicator
  • Consortium Announces Pilot Study Findings
  • The P.R.I.S.M. Project: Measuring In-Store Reach

More P.R.I.S.M. Articles

Institute Update

Expo Moves to Vegas

The In-Store Marketing Expo, the premier educational conference and exposition for the in-store marketing industry, will take place Nov. 13-14, 2008, at the Las Vegas Convention Center.
  • P-O-P Times Names 2008 Hall of Famers
  • StratConn Meeting Series Announced
  • Next In-Store Summit Set

More Institute News

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