Tuesday, October 13, 2009
- Kroger Turns Brands Pink for the Cause
- Target Conjures Up an Affordable Halloween
- P&G's 'brandSaver' Holds Out Hope
- Walmart Gets Its Game On
- Ahold Offers More of Less
- RadioShack Befriends T-Mobile
Kroger Turns Brands Pink for the Cause
Scores of packaged goods manufacturers delivered exclusive packaging and product displays for the supermarket giant's massive annual campaign for Breast Cancer Awareness Month.
http://www.instoremarketer.org/article/52207
Target Conjures Up an Affordable Halloween
The mass merchant is again using a relatively obscure licensed property to provide exclusive ambience to its holiday merchandising -- although most in-store signage is still screaming about value.
http://www.instoremarketer.org/article/52069
P&G's 'brandSaver' Holds Out Hope
Procter & Gamble this month transformed its stand-alone FSI program into a cause-marketing vehicle with "Give Hope," a multi-brand effort in support of breast cancer awareness that aimed to deliver more than three billion product coupons to U.S. households.
http://www.instoremarketer.org/article/52133
Walmart Gets Its Game On
Exclusive football-shaped bottles supplied by Dr Pepper Snapple Group highlighted the mass merchant's annual "Game Time" seasonal campaign, which leverages the start of football season to drive cross-merchandising programs in circulars and stores.
http://www.instoremarketer.org/article/51591
Ahold Offers More of Less
The Dutch-based supermarket operator's Stop & Shop and Giant Food (Landover, MD) chains overhauled their in-store sign package last month to better emphasize a growing list of price-driven promotions.
http://www.instoremarketer.org/article/51944
RadioShack Befriends T-Mobile
The consumer electronics chain became the wireless brand's largest retail partner last month, when it began selling phones and plans through its 5,700-plus stores.
http://www.instoremarketer.org/article/52009
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