News & Announcements

BREAKING NEWS: Walmart's "3/30" Mandate

The Institute has gotten word that Walmart leadership is re-introducing "volume opportunities" back into the stores. One source told us that in the past few weeks, there have been no fewer than three versions/revisions of the New Product Display guidelines. Another said that the display process is now being lead by merchandising and that marketing is being relegated to the "event" area.

Fashion-Forward Spending

An Acxiom study based on survey data from BIGresearch found that two-thirds of respondents intend to spend at least the same or more on apparel in the next 90 days, an indicator that consumer spending may be improving.

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