Colin Beaton, Watt International's managing director, Middle + Far East, provides a virtual tour of high-end retail designs from Dubai, Delhi, London, Shanghai and Las Vegas.

The Institute's Peter Breen uses examples from the 2008 Super Bowl to examine the wide range of tactics marketers have at their disposal when preparing themed sports tie-ins, including official sponsorship, secondary ties, piggybacking, and generic 'big game' marketing.

Proper use of in-store digital media not only can increase short-term sales of specific products but also can provide sustainable lift for entire categories. That's one of the lessons Supervalu learned by working with DS-IQ to measure the effectiveness of its digital ad network. Learn more insights in this audio-enabled presentation from the In-Store Marketing Summit.

Dr. Christopher Gray of Saatchi & Saatchi X uses findings from the agency's proprietary research to outline the eight fundamental drivers of shopping behavior among women in an audio-enabled presentation from last month's In-Store Marketing Expo.

Crown Packaging Technology president Dan Abramowicz offers insights into creating attractive, convenient packaging that also will deliver the required performance throughout the product's supply chain.