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Connecting with Shoppers Through The In-Store Experience

I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends led by industry experts. The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions.

Next I-Seminar: Connecting with Shoppers Through The In-Store Experience

  • Time: August 21, 2008, 1 p.m. CST
     
  • Host: Patrick Fitzmaurice, Principal, The Capré Group
     
  • Price: $55 for Institute members, $155 for non-members.
     
  • Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Description: Connecting with shoppers in-store is the ultimate goal of shopper marketing efforts, whether you are a manufacturer or retailer. Making these connections remains a complicated and tricky business. It's made even more so by the wealth of in-store promotional activities, media options and general "clutter." Now, more than ever, getting noticed by shoppers requires focus on the elements and executions that carry the most weight with shoppers.

Seminar Tangibles:

  • Find out if today's shoppers are getting excited by what they see in-store.
  • See what is connecting shoppers and getting them engaged and excited in-store and which retailers are generating in-store excitement.
  • Hear first hand what 1200 shoppers have to say about these and other topics in the 1st and 2nd quarter 2008 issue findings of Shopper Waypoints, a new strategic insights service from The Capré Group.

Biography:

Patrick Fitzmaurice, Principal, The Capré Group. Patrick is a results-driven strategic marketer, responsible for leading a variety of consulting engagements as well as overseeing efforts on the firm's SHOPPER WAYPOINTS&trade quarterly research service. Prior to The Capré Group, his experience included sales, research and marketing roles at companies such as Unilever, Nielsen and Donnelley Marketing, as well as successful business building in several company start-ups. He also currently serves as president of the American Marketing Association in Georgia, leading one of the most active and successful marketing association groups in the country.

Published: January 2008

Source: In-Store Marketing Institute

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