Are We Still Shopping Smarter Post-Recession?
March 8, 2012
1:00 pm Central
Hosted by
Craig Elston
SVP, Insight & Strategy
The Integer Group
Moderated by
Maureen Macke
It’s no secret that during the recession shopping behaviors changed and consumers spent less and placed more emphasis on coupons and discounts. Now, a few years later, do shoppers still have the same concerns, needs and shopping behaviors?
This session from Distinguished Faculty member Craig Elston will show trending behavior based on proprietary research from The Checkout, an ongoing shopper experience study over the last few years, and assess what influences a shopper to spend more or spend less and whether or not these trends coincide with key economic events during the recession.
The audience will walk away with an understanding of:
- How mobile has influenced and impacted purchasing power over the last few years.
- What shopping behaviors have stayed the same and what behaviors have seen a shift during the recession over the last few years.
- What can influence shoppers to purchase.
About the Host
Craig Elston
SVP, Insight & Strategy
The Integer Group
Craig Elston has spent the vast majority of his career in integrated strategy roles working across a broad range of business categories. A researcher by training, background and inclination, Elston also has a wealth of experience in strategic planning, new business development, and the building of diverse strategic teams.
At Integer he spearheads the development of integrated approaches to push strategic thinking and execution in the retail, promotions and shopper marketing world. Elston has developed a number of Integer’s proprietary frameworks and tools including The Shopper Continuum, an approach to understanding the journey of shoppers. Before joining the Integer fold in October 2006, he served for five years in a sister network at TEQUILA\London (part of the TBWA\Worldwide organization) where he headed a large team of communication planners. There he also led TEQUILA\Connect, a separate consulting group dedicated to the planning, management and measurement of total brand experience.
Elston was also a founder and planning director of Alphabet, a boutique integrated shop in London, and he headed the planning department of Brann Worldwide. A full member of the UK Market Research Society, Elston is a regular speaker at industry conferences both in and outside of the U.S. and a blogger.