Procter & Gamble reprises its "Give Pur Water" campaign in the March issue of brandSaver, which the company touts as the largest-ever edition of its stand-alone FSI program.

The National Frozen & Refrigerated Foods Association (NFRA) teams with nearly two dozen packaged food manufacturers -- and "Mr. Food" -- to stage its annual "Frozen Food Month" campaign in this week's FSIs.

I don't communicate on Twitter, mostly because I have a tough time limiting myself to 140 words, let alone 140 characters.

I don't maintain a blog, either, largely because I'm still a bit concerned that the format is expediting the information world's steady migration from fact to conjecture.

Both social media platforms have their benefits, for sure. There are a few high-level marketing executives at leading retailers who we've never been able to reach by phone or email, but who now have become astoundingly accessible through Twitter. And we get some of our best information leads through the numerous blogs tracking various aspects of the retail industry. ...More

A Booz & Company survey of consumers contends that frugality not only is becoming a defining behavior during this lingering recession, but may endure once the economy recovers.

IRI's Times & Trends takes its annual look at merchandising activity in the packaged goods channel

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

PepsiCo dominated the food-drug-mass market in January as activation of its official Super Bowl sponsorship gained an overwhelming presence in stores leading up to the Feb. 7 National Football League championship.

Mary Lorson of Pavone discusses six predominant trends driving grocery product sales and the most effective tools marketers can use to communicate product benefits to shoppers.

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

An exclusive excerpt from Winning at Retail: Insights from 35 Years of Packaging & Shopper Research by Scott Young, president of Perception Research Services

Energy-efficient lighting systems, unique LCD display formats, new twists on acrylic substrates and eye-catching packaging materials garnered the strongest reader responses in 2009.