Daily Field Reports
ShopRite Caters to Super Bowl Fans February 3, 2012
ShopRite focused the bulk of its football-themed marketing efforts on perimeter departments during the weeks leading up to the National Football League’s Super Bowl on Feb. 5.…
A&P Presents 'Big Game' Party Solutions February 3, 2012
Super Bowl marketing activity at the Great Atlantic & Pacific Tea Co. bet on the notion that people would rather watch the game than prepare the feast.…
Safeway Inspires More Football 'Joy' February 2, 2012
Safeway reprised its “Joy of Football” theme to again unofficially tie into the National Football League’s upcoming Super Bowl. Overall a more subdued effort than last…
Unilever Makes Plans for a Better Kickoff February 2, 2012
Unilever staged a multi-page event in this week’s FSIs that activated its “Making Life Better” platform for a Super Bowl-themed promotion. Running on the cover of Valassis…
Purina Spreads More Love February 2, 2012
Nestlé-Purina ran a multi-page event in this week’s co-op FSIs under a “Pet Lovers Savings” theme that encompassed an instant-win game. Consumers play the “Purina…
Meijer Puts Some 'Super' in the Bowl February 1, 2012
Meijer prepared for the National Football League’s Super Bowl on Feb. 5 by reprising a "Make It Super" campaign across a variety of shopper touch points. Converting a predominantly…
FSI Report: Jan. 29, 2012 February 1, 2012
Super Bowl-related themes continued to dominate in this week's co-op FSI programs in preparation for the National Football League's championship game on Feb. 5 in Indianapolis.…
Kroger Hangs with 'Greats' January 31, 2012
Kroger executed its standard marketing playbook for the Super Bowl merchandising season, focusing its activity on a “Game Day Greats” sales promotion delivering $5 in instant savings with…
From the Glossary
Price elasticity
The levels to which a product's price can be increased or decreased without negatively affecting long-term sales or brand equity.
Special Reports
Confirming Retail Execution
As retail execution operatives are trying to move beyond simply having someone shoot digital photos to show whether displays are set up properly, certain CPGs are turning to a mobile app that employs…
Marketing Toolbox
Top Decorative P-O-P Materials and Tools 2011
The products showcased below were among the P-O-P materials and components that received the most page views in 2011 on the …
Retail Handbook
Store Check: Walgreens Unveils a New Chicago 'Look'
With the opening this month of what it calls a new flagship store in downtown Chicago, Walgreens is "pushing the envelope," according to chief merchandising officer Bryan Pugh.…
Institute News / Promotion
How to Succeed at Retail: Aligning Shopper Marketing Principles
The Path to Purchase Institute is pleased to present a repeat performance of the successful one-day symposium from the Shopper Marketing Expo that examines how developing a clear, consistent set of…
Recent Promotional Activity
Coca-Cola Kraft 'Big Game' Sweeps Page
February 3, 2012
Co-marketing partners Coca-Cola Co. and Kraft Foods unofficially tapped into the National Football League's Super Bowl with a "Big Game" sweepstakes and instant-win game through the former's "My Coke Rewards" loyalty program.
Kellogg ShopRite 'Party Like a Pro' Webpage
February 3, 2012
ShopRite tied into Kellogg Co.’s “Throw a Party Like a Pro” campaign with a branded webpage offering game-day recipes and an account-specific message from National Football League star LaDainian Tomlinson.
Kikkoman 'Teriyaki Touchdown' Take-One
February 1, 2012
Kikkoman Corp. deployed take-ones (via News America Marketing's SmartSource) at stores such as Safeway's Dominick's to distribute $1 coupons and recipes for its flagship teriyaki sauce. The collateral carried a "score big when you bring the flavor" message and football graphics to leverage the Super Bowl merchandising season.
Sam's Club 'New Year' Insert
January 30, 2012
Sam's Club ran a four-page insert in mid-week newspapers to plug a sales event running Jan. 25-29 that let all members enjoy eValues benefits usually reserved for elite Plus cardholders. (See Related Articles.) Plugging roughly $650 in total savings, the ad's front page spotlighted discounts of $125 on a Hewlett-Packard HP laptop, $100 on a Vizio HDTV, and a few dollars each on Procter & Gamble's Bounty, Generall Mills' Honey Nut and Multi Grain Cheerios, and Tyson Foods' flagship brand.
Next I-Seminar
Are We Still Shopping Smarter Post-Recession? March 8, 1:00 pm CDT
Join Craig Elston of The Integer Group as he discusses shifting shopper concerns, needs and shopping behaviors.
Upcoming Institute Events
- StratConn: Retail & Shopper Insights February 7-8, 2012
- How to Succeed at Retail: Aligning Shopper Marketing Principles March 7, 2012
- StratConn: Path to Purchase March 20-21, 2012
Latest Job Listings
- Design Engineer Des Plaines, Illinois (Northwest suburb of Chicago) · December 3, 2011
- Director Shopper Insights, Solutions & Activation Parsippany, NJ 07054 · October 26, 2011
