July 25 - Safeway is addressing the summer's biggest news stories -- rising gas prices, the weak economy and the upcoming Summer Olympics -- in several current promotions.
The In-Store Marketing Institute ends a lot of emails with that request, but it has never been an afterthought. We value the thoughts and opinions of our members, who now represent more than 500 companies whose success (or failure) is made at retail.
I'm leading with it this month because we've launched a new content initiative for which we really need your assistance: The In-Store Marketing Institute's Shopper Marketing Glossary.
Since its launch in May 2003, instoremarketer.org has benefited greatly from member contributions, whether it was actual submissions of lectures, case studies, Image Vault photos or other content, or even just suggestions on what information we should provide or how we should present it. ...More
Recent Institute store checks of supermarkets in the Phoenix/Scottsdale area include Kroger's Fry's and Fry's Marketplace, Bashas', Tesco's Fresh & Easy Neighborhood Market, Safeway and Albertsons LLC.
The rising cost of gas and other commodities has consumers even more likely to abandon their favorite retailers to save money elsewhere, according to data from BIGresearch.
Mill Zell's Craig Apatov discusses the rising prominence of shopper marketing and strategies for engaging customers at retail in this presentation from the 2008 In-Store Marketing Summit.
