Las Vegas, a city whose very existence relies on the allure of self-indulgence, isn't the first place you'd expect to find evidence of reciprocal altruism. (Had Charles Darwin ever spent a week in Sin City, in fact, he may have completely abandoned any attempt to explain the evolution of our species.)

But signs of mutually beneficial activity were plentiful last week at the In-Store Marketing Expo, where effective collaboration between consumer product manufacturers and retailers was a common theme.

Among other examples, attendees heard Candace Adams, Walmart's senior director of insights and customer strategy, invite product marketers to join the retailer's efforts to "activate" ...More

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Watt International's Randy Redford rounds up several innovative packages from around the world and deconstructs the reasons why they connect so well with shoppers.

Shopper Marketing profiles nine exemplary in-store marketing professionals for the 2008 "People to Watch" series