May 15 - Wyeth Consumer Healthcare's Advil taps TV personality Ellen Degeneres to help promote a "Life List" sweepstakes.

May 14 - Starbucks is looking to drive traffic to its cafes by cross-promoting with itself.

Supermarkets add more amenities, incorporate new technologies, and class up private labels in an effort to engage shoppers.

As new pet products proliferate, brands are forced to fight for space and shoppers in stores.

Information Resources Inc.'s annual report showcases the year's most successful new brands.

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

The Institute's Peter Breen uses examples from the 2008 Super Bowl to examine the wide range of tactics marketers have at their disposal when preparing themed sports tie-ins, including official sponsorship, secondary ties, piggybacking, and generic 'big game' marketing.

Miller Zell chief client strategy officer Craig Apatov uses executions from Coca-Cola, Suzuki, Johnson & Johnson, Crayola and other brands to illustrate how effective in-store marketing can generate trial and repeat purchase.