Office Supply

Related Field Reports

OfficeMax Field Report (Feb. 4, 2010)

OfficeMax is increasing its emphasis on private label in 2010.

Office Depot Field Report (Jan. 22, 2010)

Office Depot kicked off 2010 by continuing the "Smart" messaging campaign it introduced in 2009.

More Field Reports

Related Features, Special Reports

Seasonal Store Check: Holiday 2009

A collection of articles and image galleries covering holiday merchandising activity.

2009 Design of the Times Winners

MTV Games' Rock Band 2 videogame kiosk earned the "Best of the Times" award in the In-Store Marketing Institute's annual "Design of the Times" contest.


Related Research

Shopper Marketing Trends Report 2010

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

Shopper Marketing Trends Report 2009

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.


Related Lectures

OfficeMax Technology Hub

OfficeMax is Taking Advantage

Chuck Luckenbill joined OfficeMax to speak for the shopper

How Successful Brands Manage Their Meaning In Store (Audio Included)

Bill O'Connor of Source/Inc. discusses how marketers and retailers leverage cultural values to strike the right chord with consumers.