MTV Games' Rock Band 2 videogame kiosk earned the "Best of the Times" award in the In-Store Marketing Institute's annual "Design of the Times" contest.
Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.
According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.