Lowe's tapped into the back-to-school season this month by targeting college students (and their parents) both in-store and online.

The Home Depot began selling exclusive Martha Stewart Living brand carpets in July just as it "lost" Stainmaster to rival Lowe's.

An overview of recent digital marketing activity at leading U.S. retailers

A collection of articles and image galleries covering holiday merchandising activity.

Nearly three-quarters of respondents to our annual survey reported some level of reduced display placement due to Walmart's Project Impact, but not all CPGs see this as a negative.

According to our annual survey, shopper marketing budgets at some smaller companies are feeling the economic squeeze, but marketers are positive and working toward more efficient in-store marketing.

The Home Depot's Brad Williams joins Larry Sorrel of Schawk Retail Marketing in discussing the retailer's holiday, outdoor living and "More Saving. More Doing." campaigns.

Research pinpoints which shoppers are influenced most by in-store tactics