Electronics/Entertainment

Related Field Reports

'Mario Kart' Steals Some 'Grand Theft' Spotlight

May 6 - Crime did not always pay in last week's videogame release battle.

Best Buy Accessorizes for '27 Dresses'

May 1 - Best Buy this month promotes its exclusive Liz Claiborne accessories line through a tie-in to the DVD release of Twentieth Century Fox's 27 Dresses.

More Field Reports

Related Features, Special Reports

Feature: Shopper Segmentation Update

Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy.

Road to Super Bowl 2008 Paved with Snacks

Feb. 4 - Snack and beverage marketers lined the road to Super Bowl XLII with the usual barrage of party-themed activity, while retailers threw HDTVs into the annual promotional game.


Related Research

D. Budget Allocations by Marketing Tactic

P-O-P Trends Report 2008

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

Research: Consumer Electronics ShopperPulse

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.


Related Lectures

Colin Beaton

Innovative Retail from Around the Globe (Audio Included)

Colin Beaton, Watt International's managing director, Middle + Far East, provides a virtual tour of high-end retail designs from Dubai, Delhi, London, Shanghai and Las Vegas.

Consumer-Centric Design at Big Box Retailers (Audio Included)

Grid2 International president Martin Roberts looks at how Target, Best Buy, Borders and other "big boxes" are improving their shopping environments with consumer-centric designs, lifestyle brands and "try-vertising" merchandising.