Related Lectures
Ben Ball and Ray Jones of Dechert-Hampe present results from the 2006 "In-Store Marketing Leadership Survey"
The proliferation of warehouse clubs, dollar stores and other specialty channels has created a need for special package designs tailored to specific environments. In a presentation from last April's In-Store Marketing Summit, James Peters discusses five key tactics necessary for survival in a diverse marketplace. He also explores how the issue of environmental sustainability is beginning to impact design.