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In-Store Marketing Expo Makes Call for Speaker Proposals
The In-Store Marketing Institute is looking for speakers to present seminars at the In-Store Marketing Expo in October 2010.The annual Expo presents an extensive range of educational seminars that are designed to equip brand marketers, retailers, agency professionals, P-O-P manufacturers and other attendees with up-to-date insights, information and best practices in the vital field of shopper marketing. These seminars are organized into several tracks related to topical content areas.
The Expo program offers valuable education and an opportunity to connect with attendees. It provides speakers with a unique opportunity to share their insights, contribute to the industry's repository of knowledge, and assume a thought-leadership role among their peers. This year's event will be held Oct. 5-7 at Chicago's Navy Pier.
Due to the volume of responses we receive, few submissions will be selected. To help ensure the quality of our programming efforts, we rely heavily on two components: content matching the interests identified by our audience through surveys and session evaluations, and speaker references for new presenters.
If you are interested in speaking, please submit a seminar proposal via e-mail to Ronit Lawlor at ronit_lawlor@instoremarketer.org by Feb. 11, 2010. If you have any questions, or would like to discuss a potential topic with, e-mail Ronit or call her at (201) 297-1570.
Key information for proposal submissions are listed below.
Sample list of Summit topics that appeal to our audience:
- Shopper insights
- Research on shopper behavior/in-store trends
- Understanding/Influencing the "Path to Purchase"
- Building a shopper-centric organization
- Incorporating shopper marketing into channel strategies
- Budgeting for shopper marketing programs
- Ensuring activation in the store
- Channel-specific retail trends
- Shopper marketing for the experienced professional
- Brand/retailer collaboration case studies
- Packaging and P-O-P innovation
- Sessions are one hour in length, including a question and answer period.
- Commercialism and self-promotion are forbidden. If this occurs in your presentation, you will not be invited to speak at future Institute events.
- The seminar audience consists primarily of brand marketers, retailers and agency representatives responsible for building brand presence using P-O-P displays, packaging and other in-store marketing tactics, so plan your proposal to speak to this audience.
For proper consideration, please include ALL of the following information with your proposal:
- Proposed speaker name, job title, and company name
- Short biography of speaker (50-75 words)
- Jpeg or TIF photo at 5" x 7", minimum 300 dpi
- Contact information, including address, telephone, fax and e-mail
- Title of Presentation (one line)
- Four- to five- sentence summary of presentation followed by three bullet points of what audience members can expect to "take away" from the presentation
- Summary of previous speaking engagements and two references including name, company, phone and e-mail.
If you are unable to submit a proposal, please help us with future programming and answer a few questions with the attached form.
Published: January 2010
Source: In-Store Marketing Institute
