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P.R.I.S.M. to Roll Out Without Walmart
Shopper Marketing magazine has learned that Walmart, an active member of the P.R.I.S.M. (Pioneering Research for an In-Store Metric) industry consortium during both the pilot and scaling phases of the project, will not participate in the launch of the national syndicated data service next year.
According to Nielsen, "Walmart was pleased with the insights they gleaned but has opted out of the syndicated service, consistent with their internal data sharing policies."
Nielsen reports that the remaining 15 retail chains in the consortium have agreed to participate in the syndicated service, which is scheduled to launch in 2009. Manufacturers such as P&G, Kraft and Unilever have also committed to participate. Additional retail chains are expected to sign on as well.
For more information and analysis, visit www.instoremarketer.org/article/46083
Published: December 2008
Source: In-Store Marketing Institute
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