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Daily Field Reports (i)
Publix Pushes for 'Paws'

Publix Pushes for 'Paws' September 19, 2014

Publix is promoting its Paws loyalty program with a photo contest. Consumers enter through a promotional website ( from Sept. 2-29 by submitting a picture to one of five…

AB Acquisition Cooks with Cuisinart September 18, 2014

AB Acquisition teamed with Conair Corp.'s Cuisinart to conduct a continuity promotion at its Acme, Shaw's, Jewel-Osco banners and select Albertsons stores.  Shoppers earn one sticker…

Walgreens Indiscreet with Always Discreet Launch September 17, 2014

Walgreens supported the August launch of Procter & Gamble’s Always Discreet feminine products by hosting a variety of marketing activity.…

7‑Eleven Launches Digital Coffee Rewards Program September 16, 2014

7-Eleven launched a coffee loyalty program this month that awards a free medium coffee after the sixth java purchase. The “Every 7th Cup Free” rewards program works in tandem with…

Walmart Express is a Bust September 15, 2014

Walmart is rebranding its three-year old Express format. The Express moniker will be completely eliminated, with all 21 existing locations converting to mini-Neighborhood Markets in coming months,…

Sprite is Family Dollar's 'Favorite' for BTS September 15, 2014

Family Dollar again made an exclusive promotion from Coca-Cola Co.'s Sprite the center of its back-to-school marketing activity.…

RadioShack Joins Forces with Defense Mobile September 12, 2014

RadioShack and Defense Mobile Corp. are partnering to offer the Connecticut-based wireless services provider’s new nationwide 4G LTE mobile services. The struggling electronics retailer…

Whole Foods Packs Lunch September 11, 2014

Whole Foods Market is focused on filling the lunch pail for back-to-school season. In stores, posters, banners, ceiling signs and floor clings depict a "Lunches that Rule the Earth"…

From the Glossary (i)

Blister pack

A package with a translucent, molded plastic casing that covers a product and is attached to a piece of cardstock or other durable substrate.

Effie 2014
Recent Promotional Activity (i)

Walmart Minute Maid Incentive

September 19, 2014 Walmart Minute Maid Incentive

Walmart hosted an exclusive promotion from Coca-Cola Co.’s Minute Maid this summer. From July 28 through Sept. 7, consumers who purchased four 59-ounce cartons of Minute Maid juice earned a $5 store e-gift card after submitting a photo of their receipt via Bethesda, MD-based Snipp Interactive’s SnippCheck receipt validation service. (See Related Promotional Activity.)

In stores, Minute Maid earned secondary merchandising space in an in-aisle cooler outfitted with a custom header touting “Great Tasting Summer Savings.” 

L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

September 10, 2014 L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

Rite Aid leveraged L'Oreal's sponsorship of Fashion Rocks Worldwide’s "Fashion Rocks" fundraising effort to stage an exclusive Instagram sweeptakes awarding two winners with tickets to the Sept. 9 event in New York City. Rite Aid's Instagram followers entered by reposting the contest entry announcement using the #fashionrocksgiveaway hashtag. Twitter and Facebook posts supported.

Walgreens also ran an exclusive overlay to the event. (See Related Articles.)

Target 'brandSaver' Features

September 5, 2014 Target 'brandSaver' Features

Target tied in to Procter & Gamble’s latest brandSaver drop (see Related Articles) with multiple incentive offers in its concurrent circular. The back cover of the tab promised a $10 store gift card with purchase of three select products from brands Downy, Tide, Bounce, Gain, Swiffer, Puffs, Luvs, Bounty, Cascade and Charmin (Clorox Co.’s Glad also snuck in) while directing consumers to brandSaver for more savings.

Rite Aid P&G 'brandSaver' Features

September 3, 2014 Rite Aid P&G 'brandSaver' Features

Rite Aid used most of the front page and partial interior pages in its Aug. 31 circular to offer $10 in +UP Rewards to Wellness+ loyalty cardholders who bought $30 worth of products from 20-plus Procter & Gamble brands including CoverGirl, Pantene, Bounty, Pampers, Puffs and Duracell. A special circular wrap touting Rite Aid's "Quit for You" smoking cessation program also featured a partial page touting the +UP Rewards offer along with a "I Will Start Fresh and Clean" message above P&G's Tide, Gain, Febreze, Mr. Clean and Swiffer.

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