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Daily Field Reports (i)
RadioShack's Chief Marketer Bails

RadioShack's Chief Marketer Bails December 19, 2014

RadioShack's chief marketing officer, Jennifer Warren, has left the company, becoming the second top level executive to depart during the crucial holiday season.  Under Warren's…

Target Adjusts Leadership December 19, 2014

Target this week announced multiple changes to its leadership team and the creation of two centers of excellence intended to fuel the retailer's digital transformation and enhance the consumer experience. The…

Walgreens a 'Convenient' Store for Holidays December 19, 2014

Walgreens used a variety of tactics to position itself as a convenient destination for holiday shopping, most prominent of which is a “Cookies for Santa” TV spot/YouTube video. In that spot,…

Target Gets Cheeky December 18, 2014

Target last month began exclusively merchandising disposable tableware from Cheeky, the latest brand with a “giving” model to hit the chain’s shelves. For every specially…

AB Acquisition Has Coffee with Kraft December 17, 2014

AB Acquisition is enjoying an exclusive launch window for a new product Kraft Foods Group launched in collaboration with McDonald's: packaged McCafe coffee. The packaged coffee line hit…

PetSmart Going Private December 16, 2014

PetSmart announced Sunday that it has agreed to be bought for $8.7 billion by a consortium led by London-based private equity firm BC Partners. The consortium will pay $83 per share in cash,…

Ahold Asks for Digital Loyalty for the Holidays December 15, 2014

Ahold USA is encouraging loyalty cardholders to use its digital "e-bonus offers" this holiday season. A company-wide "25 Days to Stack Your Savings" promotion unveils a…

Publix Finds a New Way to 'Sprinkle Joy' December 12, 2014

Publix is encouraging consumers to perform random acts of kindness during the holiday season through a "Sprinkle Joy" campaign. Developed by Atlanta-based advertising agency 22squared,…

From the Glossary (i)

Co-operative advertising (or co-op advertising)

The practice of sharing the costs for mutually beneficial marketing activity among two or more parties.

Recent Updates (i)

Meijer Dr Pepper College Football Sweeps

December 19, 2014 Meijer Dr Pepper College Football Sweeps

Meijer is partnering with Dr Pepper Snapple Group's Dr Pepper for an exclusive sweepstakes activating the brand's sponsorship of the National Collegiate Athletic Association's College Football Championship Game. Consumers enter from Dec. 1-27 on a promotional page within The winner receives a trip to Arlington, TX, to attend the game on Jan. 12, 2015. A home-page display ad links to the entry page.

Unilever Target Holiday FSIs

December 17, 2014 Unilever Target Holiday FSIs

Unilever and Target teamed up for a four-page holiday FSI event dangling up to $20 in store gift cards:

Walgreens Good & Delish Sweeps

December 15, 2014 Walgreens Good & Delish Sweeps

Walgreens promoted its private-label Good & Delish snacks in November through a Thanksgiving-themed Twitter sweepstakes awarding a $15 store gift card and $85 worth of product to four winners.

On Nov. 21, 23, 24 and 25, the retailer tweeted asking for an answer to a question using a “#DelishSweepstakes” hashtag, then randomly picked the winner. The questions were:

Meijer 'Throw for Dough' Sweeps

December 11, 2014 Meijer 'Throw for Dough' Sweeps

Meijer activated its official sponsorship of the National Collegiate Athletic Association's Big Ten Conference last month with a "Throw for Dough" sweepstakes. The retailer's Facebook fans entered from Nov. 5-21. The winner received two tickets and hospitality passes to the Big Ten football championship game in Indianapolis on Dec. 6, a $200 store gift card, and the chance to compete for $25,000 during the game by throwing a football 40 yards into a Meijer shopping cart. Vancouver, WA-based Woobox handled. A home page display ad on, an ad in a Nov.

A Message from the Institute

Save the Dates for Shopper Summit!

The Institute's Shopper Marketing Summit will be held March 16-18, 2015, in Schaumburg, IL. The event also includes the Shopper Marketing Effie Awards celebration and the Hall of Fame induction ceremony.

Next I-Seminar

Walking in a Shopper's Wonderland: Holiday Shopper Marketing 2014 January 15, 1:00 pm Central

I-Seminar Series

Discover the most innovative holiday shopper marketing campaigns and tactics of 2014.

Upcoming Institute Events

View full industry calendar »

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