Search

  • Follow us:


Daily Field Reports (i)
P&G brandSaver: Feb. 2015

P&G brandSaver: Feb. 2015 January 30, 2015

Procter & Gamble employed a football theme in the February edition of brandSaver. Distributed on Jan. 25, one week before the National Football League's Super Bowl, via News…

Best Buy Bets on Directional Audio January 29, 2015

Best Buy supported the latest launch in Activision’s popular Call of Duty franchise with a dedicated endcap boasting directional audio from Turtle Beach Corp. For the “Call…

Family Dollar Approves Dollar Tree Merger January 29, 2015

Family Dollar stockholders voted to merge with Dollar Tree last week, ending a months long bidding war over the U.S.'s second largest dollar store chain.…

Bi-Lo Holdings Names CEO January 28, 2015

Bi-Lo Holdings announced last Thursday that Ian McLeod will replace Randall Onstead as president and chief executive officer effective March 2. McLeod previously served as group commercial…

Sam's Club and Dove Celebrate 'All Pro Dad' January 28, 2015

Sam's Club and Unilever's Dove Men+Care partnered with nonprofit Family First this month to highlight the importance of fatherhood through workshops staged at 60 stores across the country.…

CVS Sells a 'New You' January 27, 2015

CVS/pharmacy helped shoppers ring in 2015 by highlighting top beauty brands for a “Happy New You."…

Walgreens' PCA Sponsorship #StartsHere January 26, 2015

Walgreens activated its sponsorship of the "People’s Choice Awards" before, during and after the Jan. 7 airing of the Procter & Gamble-owned property on CBS. After promoting…

Family Dollar Keeps Toying Around January 23, 2015

Family Dollar kept the focus on toys again during the 2014 holiday season with a "Give More. Spend Less" campaign. A sweepstakes running on a promotional page (operated by Charlotte,…

From the Glossary (i)

Plasma screen

A type of flat-panel display or screen. Plasma screens are said to have better viewing angles than LCD screens, but use more power and are not as conducive for bright venues.

Recent Updates (i)

Kellogg Meijer 'We're Sorry' Email

January 29, 2015 Kellogg Meijer 'We're Sorry' Email

Kellogg Co. used a leaderboard ad in a Jan. 14 email sent to members of its Kellogg's Family Rewards loyalty program to offer Meijer shoppers $8 off the purchase of eight SKUs from brands including Special K, Eggo, Pop-Tarts, Keebler and Nutri-Grain. The email linked to a store locator and a list of eligible products.

Walgreens Mucinex 'Practice' TV Spot

January 28, 2015 Walgreens Mucinex 'Practice' TV Spot

Walgreens partnered with RB’s Mucinex to release a TV spot/YouTube video in January. The 30-second spot promotes Mucinex Fast-Max as a solution for cold and flu symptoms. (See video.)

Harveys 'Deli Tray Giveaway' Sweeps

January 23, 2015 Harveys 'Deli Tray Giveaway' Sweeps

Bi-Lo Holdings' Harveys spotlighted its prepared foods department during the holiday season with a sweepstakes awarding two winners with a $50 gift card to spend on a deli tray of their choice. Consumers entered through a promotional page on harveys-supermarkets.com from Dec. 19-30, 2014. A Dec. 27, 2014, Facebook update supported.

Target 'Heart-to-Heart' Insert

January 20, 2015 Target 'Heart-to-Heart' Insert

Target ran a stand-alone insert in mid-week newspapers on Jan. 7 to tap into New Year's resolutions as part of its ongoing "Target Run" advertising campaign. One side of the two-sided insert invited consumers to "Make a heart-to-heart run" and spotlighted General Mills' Cheerios cereal, private-label Archer Farms raw almonds, exclusive-brand C9 by Champion (from Hanesbrands Inc.) weights and Reckitt Benckiser's MegaRed krill oil.

A Message from the Institute

Early Bird Discount for
Shopper Summit through 1/30!

The Institute is offering an early bird registration discount for the Shopper Marketing Summit, March 16-18, 2015, in Schaumburg, IL. Register before January 30 to save up to 10% off registration fees at www.shoppersummit.com.

Next I-Seminar

Hyper-Customization: Engaging Consumers with Personalized Brand Experiences February 19, 1:00 pm Central

I-Seminar Series

Join Rob Wallace as he shares case studies from brands whose hyper-customized messaging resulted in unprecedented engagement and optimal ROI.

↑ Top of page

© 2015 Path to Purchase Institute, Inc. All rights reserved. | Terms of Service | Privacy Policy