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Daily Field Reports (i)
CVS to Pay for Misleading Packaging

CVS to Pay for Misleading Packaging October 17, 2014

CVS Health recently agreed to pay a $225,000 settlement to resolve a dispute with four California counties that alleged the company employed deceptive packaging tactics for some of its private-label…

Rite Aid Refocuses on Beauty October 16, 2014

Rite Aid has consolidated its recurring “Extravaganza” series of beauty promotions under one general, “Beauty Extravaganza” umbrella.…

Publix Sponsors 'Ultimate' Tailgating October 15, 2014

Publix is activating its sponsorship of four National Football League teams with a "Be Ultimate" campaign. The effort is housed on a seasonal microsite (tailgating.publix.com) where…

Walgreens Stages Contest for App Developers October 14, 2014

Walgreens is encouraging mobile application developers to integrate the retailer’s Balance Rewards application program interface (API) into their apps via a contest that awards $13,000 in prizes. From…

Food Lion Tailgates with Dr Pepper October 13, 2014

Delhaize America's Food Lion and Dr Pepper Snapple Group's Dr Pepper are partnering for an exclusive "Tailgate Team-Up" sweepstakes activating the manufacturer's sponsorship of…

Staples.com Sells Pampers October 10, 2014

Staples recently added Procter & Gamble's Pampers diapers and wipes to its continually expanding online product mix. The addition was underscored by P&G with an Oct. 7 email sent…

Target Will Borrow Toms' Halo for the Holidays October 9, 2014

Target is drumming up excitement for holiday shopping with a limited-edition collection from Toms, the slip-on shoemaker known for its “buy one, give one” business model.…

Bi-Lo Shows Off its Football Sponsorships October 8, 2014

Bi-Lo Holdings' football season activity continued to grow this year, with an expanded slate of team sponsorships driving regional sweepstakes at Bi-Lo, Winn-Dixie and Harveys.…

From the Glossary (i)

Landing page

A web page on which a consumer “lands” after clicking on a hypertext ad or other link or scanning a two-dimensional code (such as a QR code). Landing pages typically present a promotion...

Effie 2014
Recent Updates (i)

Walmart P&G Stand-Alone Insert

September 29, 2014 Walmart P&G Stand-Alone Insert

Walmart and Procter & Gamble ran a stand-alone insert concurrent with the manufacturer’s October brandSaver drop on Sept. 28. (See “P&G brandSaver …” in Related Articles.) The two-sided insert guaranteed “unbeatable prices on big brands” such as Tide, Downy, Gain, Charmin, Bounty, Luvs, Pampers, Always and Tampax while touting the retailer’s Savings Catcher price-matching program. (See “Expo Preview …”)

P&G Amazon.com 'Subscribe & Save' Email

September 29, 2014 P&G Amazon.com 'Subscribe & Save' Email

Procter & Gamble delivered an email on Sept. 30 that encouraged members of its "P&G Everyday" online community to sign up for Amazon.com's "Subscribe & Save" automatic replenishment service. The email touted savings of up to 15% through the service while linking to a landing page that provided access to roughly $215 in coupons for P&G brands.

Walmart Minute Maid Incentive

September 19, 2014 Walmart Minute Maid Incentive

Walmart hosted an exclusive promotion from Coca-Cola Co.’s Minute Maid this summer. From July 28 through Sept. 7, consumers who purchased four 59-ounce cartons of Minute Maid juice earned a $5 store e-gift card after submitting a photo of their receipt via Bethesda, MD-based Snipp Interactive’s SnippCheck receipt validation service. (See Related Promotional Activity.)

In stores, Minute Maid earned secondary merchandising space in an in-aisle cooler outfitted with a custom header touting “Great Tasting Summer Savings.” 

L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

September 10, 2014 L'Oreal Rite Aid 'Fashion Rocks' Instagram Sweeps

Rite Aid leveraged L'Oreal's sponsorship of Fashion Rocks Worldwide’s "Fashion Rocks" fundraising effort to stage an exclusive Instagram sweeptakes awarding two winners with tickets to the Sept. 9 event in New York City. Rite Aid's Instagram followers entered by reposting the contest entry announcement using the #fashionrocksgiveaway hashtag. Twitter and Facebook posts supported.

Walgreens also ran an exclusive overlay to the event. (See Related Articles.)

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